Job Title : Asst. Manager/ Manager – Social Media Marketing
Job Location : BANGALORE ELECTRONICS CITY
Key Skills : SOCIAL MEDIA STRATEGY,SOCIAL MEDIA MARKETING,CONTENT CREATION,CONTENT DEVELOPMENT,DIGITAL MARKETING,DATA ANALYTICS,DATA REPORTING,VENDOR MANAGEMENT,BRAND MARKETING
Experience Range :6.00 – 10.00 year(s)
Job Description :
Asst. Manager/ Manager – Social Media Marketing
Organization: Cyient Ltd.
City: Bangalore/ Hyderabad
Type of Position: Full-Time
Description & Details
Cyient is an acknowledged leader in engineering design services, design-led manufacturing, networks and operations, data transformation, and analytics. Our industry focus includes aerospace, defense, rail transportation, off-highway & industrial, power generation, mining, oil & gas, communications, utilities, geospatial, semiconductor and medical technology. We align closely with the business needs, goals, culture, and core values of our clients. We employ over 13,500 people across 38 locations in North America, Europe, and the Asia-Pacific region.
We are looking for an Asst. Manager/Manager – Social Media Marketing, who will be responsible for developing and implementing social media marketing strategies targeted at B2B target group. This role will be part of Cyient’s Corporate Marketing team and would require the person to work closely with global industry marketing leads, sales, and leads from other support functions. The goal of this role is to further strengthen the awareness of Cyient, generate demand for its services, build customer and influencer engagement, and show positive revenue impact with social media campaigns and associated initiatives.
Duties & Responsibilities:
Develop and execute integrated social media marketing strategies, and achievable and scalable plans for social channels in alignment with business goals
Build and execute industry specific inbound social media marketing campaigns with a focus on improving web traffic and generating leads
Review and synthesize multiple sources of industry-specific data into actionable insights to better engage with desired target group.
Build and execute brand enhancement campaigns working along with brand manager
Own and drive industry specific creative content development, community management, and influencer engagement
Manage interaction with the content and design teams in developing campaign specific creative
Track, report and analyze the effectiveness of campaigns and investment against objectives and key performance indicators.
Build content and communicate with internal stakeholders in support of tools, services, best practices for social media marketing
Required Skills and Experience:
Bachelor’s degree required, advanced degree preferred.
Hands on experience for a minimum of 5 years in a similar role and 2 years of experience in a B2B marketing, both in IT and/or Engineering Services industry
Hold a deep knowledge and understanding of working on LinkedIn, Twitter, Facebook, and Instagram. Additional platform experience a plus!
Adept in social listening, Google Analytics, Social Media Analytics and other tools. Strong knowledge of Search Engine algorithms & ranking strategies is a plus!
Must be an excellent communicator and a content/copywriting specialist.
Display excellent interpersonal skills while working across all levels of the business.
Must have hands on experience in driving ORM.
|Job Category||B-Tech, BSC, IIT, MCA, MTech|